There was an era when the word ‘Digital’ used to ring bells in our minds but in last couple of decades the human race has evolved to finally decipher the word. With each passing day we as a species are getting used to several things around us being digitized in some or the other way. Digital world gave birth to an altogether new realm of communication and that is how Digital Media came into existence. Ever since its inception in our society; digital media has been serving millions of people across the globe both professionally and personally. Enlisting advantages of Digital Media is definitely a long and tedious task because the benefits surrounding this form of media are simply immense. Through following words I shall try to throw some light on same:
Let’s try to chalk out a few benefits of Digital Media:
1. Universal platform
The foremost benefit of Digital Media is the sheer platform it provides for information to be shared over a network of digital devices throughout the world. Pushing the borders the content shared over the Internet can be accessed in any part of the world. Cross platform compatibility is another factor which is of paramount importance when it comes to operating Digital Media and gladly the technology corporations across the globe are working in unison to create standardized environment for digital media to flourish.
2. Cost reduction
This factor actually serves business and social fronts of our society. Anybody who is deterring himself from preferring digital media to traditional one should definitely consider this benefit. The amount of capital which can be saved by not using physical machinery to create and distribute information is phenomenal. On the contrary, using digital media comes with no additional cost to operate and function. All you need is a mind which can write and computers connected over the Web.
- 3. Ease in communication
This benefit is probably a little clichéd but still finds a number in our list. It is an undeniable fact that now we communicate with each other in way more efficient and fast manner than we ever did throughout the history of human existence. This could only become possible due to advent of technology pertaining to Digital Media. Millions of people across the world using digital media has given rise to a whole new generation of better informed and aware individuals and communities. The underlying effects of such a digital revolution are great in number.
- 4. Business advantages
One might wonder that digital media will probably have an impact on Ecommerce, although that is a fact but the benefits of Digital Media are not confined to the businesses over the Web. Digital Media and Content marketing has been benefiting businesses originating and operating from anywhere in the world. Using Digital Media enhances the brand value, customer base and better operational supply and demand chain. Eventually it helps to strengthen the society we live in by providing more employment opportunities.
- 5. Environmental Impact
The last but not the least in our list of benefits of Digital Media is how we can save our planet by shifting to digital media from traditional mediums. It is widely known fact that almost every material used in traditional media circulation is made from perishable resources which eventually get dumped in a yard somewhere on our planet. Electronic waste generating from such measures is already a serious concern for nations across the globe. By making
extensive use of digital media we can save precious natural resources which are consumed otherwise. For instance, paper, metals, fuel and many more.