A technological innovation which has seen an unparalleled growth and has been the talk of the town lately is the emergence of social media. Though this sort of social networking was born with the invention of Internet but sites like Facebook and Twitter took it to a higher level altogether. The need for social media which was once a debatable topic has now finally found its well deserved place in our lifestyles. With more and more number of people connecting to various social networking sites the need to be on social media is increasing exponentially. Primarily social media is being used by millions of people to stay in touch with each other but it does find a huge array of needs from other professional arenas too.
We shall discuss about various sectors and the needs social media cater to:
1. Personal space
The need for networking sites in our lives today is an unarguable fact. A great number of individuals from developed and developing parts of the world are now connected to each other through such sites. Given the fact that it helps people stay communicated, it also adds a degree of information sharing bypassing borders. People exchanging words over a social media website or an app is helping us transcend into another realm of intellect and utility. Bridged world creates a streamlined environment for people to grow personally and professionally as individuals and as a species.
2. Professional Dimension
Now let’s talk about business and social media. We know how Ecommerce has affected the way we buy and sell things now; that’s primarily is business. Corporations across the world are using social media to create and promote their brands. Content and digital marketing is touching reaching new heights under the patronage of social networking websites. Also, social media allows business enterprises to function seamlessly and maintain a transparent relation with consumers. No wonder however big or small an organization is it ensures a strong presence over social media.
- 3. Social realms
In addition to aforementioned calculative needs social media also serves a rather noble and supreme cause. Sharing vital social updates and information which was subject to the availability of resources is now being propagated hassle free to people, communities and nations globally. For instance, Facebook pages and twitter handles of services and offices working on government level have made it such an easy task for an individual to get in touch with them in case of an emergency. A vital piece of news can be broadcast over a medium which is essential free to end users.
The needs discussed above cover just a small part of the world social media functions in. The need for such an innovation is directly proportional to the share of world population it affects. Technology conglomerates across the planet are working towards increasing the reach of Internet. Corporations and governments are committed towards making Internet an accessible to a far greater number of people. Social media in its truest form will pave the way for a revolution which will catapult human evolution.